TEDTalks : Seth Godin on the tribes we lead - Seth Godin (2009)

TEDTalks : Seth Godin on the tribes we lead - Seth Godin (2009): "Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so."